If you’re a marketer, you must’ve known what types of content are now popular on the internet. It’s incredibly shareable through multiple platforms and includes a concise message on each of them. Yes, it’s video content.
It shows that video content is indeed an excellent tool for delivering a message without fail.
It’s also a great opportunity for marketers to promote their organizations as the landscape is well-shaped. So, don’t miss out on the five mainstream types of video content to elevate conversion rates in your organization.
1. Explainer Video
If you need concise yet straightforward video content for your client or customer, make an explainer video on the go. It’s a thorough explanation of your brand with the use of animation or live-action to represent it.
An explainer video is unique as it summarizes all about your brands and product while making it user-centric. Using explainer videos as a brand’s introductory is a wise choice for every marketer to make.
Here’s the best example of a fantastic explainer video. Dollar Shave Club, a personal grooming product company, is famous for its overnight success with a unique live-action explainer video that stars the founder himself on it. This company successfully captured the audience’s attention by incorporating a distinct approach. For example, adding some humor to its explainer video had been the key feature of Dollar Shave Club’s success.
2. Tutorial Video
A tutorial or how-to video is probably the most used term in the YouTube search engine right now. Basically, people need help with something they don’t excel at. When reading becomes time-consuming, having a tutorial of ‘making’ something is easy to catch up.
As marketers, you should see this as a big opportunity to broaden your current audience. For example, you can incorporate a tutorial video on making food recipes for your ketchup company.
People will appreciate it when you include a tutorial video in your product package. It shows that your brand genuinely wants to help them by providing useful information that adds more value to them.
3. Product Demo Video
A product demo video is widely used to showcase the product itself. Often, the audience wants to get a glimpse of a product before deciding to purchase it. It’s also common to use the product demo video to introduce new features from your product.
Usually, tech companies use this kind of video to let the audience know what they can expect from a particular product. But, it’s not merely for tech companies to use.
Even when working in the local beauty industry, you can use product demo videos for your marketing campaign. Suppose your brand launches a brand new eye-lashes with magic sparkle as a result. You can implement a demo video that accentuates its feature and what the audience can benefit from it.
4. Testimonial Video
Using a testimonial video can strengthen the trust between your customers and your brand. This type of video acts as social proof that implies your brand’s credibility.
When you’re working as a marketer, it’s essential to collect your past clients’ reviews. If they genuinely love your products, they won’t be adamant about leaving positive testimonials on your platform. In fact, they will be happy to do that.
These happy customers are the incredible arsenal you can showcase on the platform or feature them in the testimonial video.
5. Behind-The-Scene Video
Although it’s not something common for a brand to have a behind-the-scenes video, it’s still a mainstream scheme you can use in your campaign.
People love authenticity, and often, they get curious to know the story behind the door.
Incorporating this type of video will answer their curiosity and increase your brand’s awareness. You can showcase how everything works inside the company. Or how a product is made from the ground.
This way, you can leave a significant impression on your current customers and possibly a new audience.
Video content has already been popular among users that they prefer to watch it than read traditional content like an article to get information.
Fueled with social media presence, video content is now the king of content that marketers should fully notice. Its ability to turn a long-form text into a short video has made it the best option to capture the audience’s attention in a short time.
Every marketer needs to recreate these five types of video content to improve a business’ performance. The above example of video content can benefit you the most by increasing the viewers’ retention, leading to higher conversion rates.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).