Windows Direct

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Project Summary

Strategy, Visual Identity, Logo Design, Wallpaper, Signage & Stationery,
Website Art Direction & Maintenance Marketing Assets, Web Applications

Windows Direct Australia (WDA) is one of Australia’s leading sustainability solutions providers. The business caters for homes that are trying to reduce their carbon footprint by opting for Double Glazing or Triple Glazing windows. WDA realised there was no option for homeowners looking for a genuine retro-fit double glazing solution that avoided the expense of having to replace their window frames as well.

The client wanted this key Unique Selling Point to come through their brand identity, at the same time they also wanted to have a brand identity that could appeal to the trades industry, an industry that can relate to the brand and perceive it as something that is not too technical to deliver.

Customers want WDA to help them to overcome many issues such as temperature and noise control by retro-fitting energy efficient double glazing into their homes.

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