Simply put, it is advertising delivered through digital channels. Unlike traditional marketing, digital marketing allows direct interaction with customers at a high level. So let’s look at some obvious questions that may cross one’s mind if you are new to this topic.
What are the types ? : The 7 big categories of online marketing are: Search engine optimization (SEO) Search engine marketing (SEM) Content marketing, Social Media Marketing (SMM) Pay-per-click advertising (PPC) Affiliate marketing, Email marketing.
Which one is the best? : This is a “it depends” kinda answer, sorry ! but depending on which stage your business is in, different digital marketing strategies will serve you better. An essential thing to consider is your audience, say you want to capture the attention of a niche audience who knows a lot about the industry, in-depth, informational content will create value. If you’re trying to reach a young audience, social media could be the way to go.
How do I become one? : Besides some DIY studies at your own pace, and there some good courses around like HubSpot , Wordstream it is also good to test your knowledge and formalise it in form of a reputed online course like Academyxi or Udemy This is an exhaustive topic, so allow yourself some time to soak it in, and know everyone takes few detours before calling themselves a digital marketer.
The main platform? : Mostly everyone starts with the obvious ones, HubSpot or Exacttarget ( now Salesforce ) Marketo but these platforms are robust & better suited for medium to large businesses. If you are a small business or a ecommerce entrepreneur, there are tools like : Otis – A digital marketing assistant that may save you a lot of time. Here are some more Outbrain , Adespresso , Gleam & Heyo
How often should I update my website or social media platforms ?
Websites that go for long periods with no updates and new content are unlikely to perform well. The point of a website or social presence is for it to support a useful marketing objective. Email, social media, blog posts search and other elements of your digital marketing efforts will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options.
What about mobile devices?
You are probably reading this article on your mobile device, the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. Companies that ignore mobile marketing are probably living under a rock or targeting a market that does not use mobile devices.
What is a content marketing strategy?
Simply put it is a plan for building an audience for your products. It is done by creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, which in turn also drives brand awareness.